| Characteristic | 16 to 24 years old | 25 to 34 years old | 35 to 44 years old | 45 to 54 years old | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
December 2023
More information
Region
China
Survey time period
November 9 to 30, 2023
Number of respondents
7,031 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Multiple answer were possible.
Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"
940 respondents aged between 16 and 24 years, 3,322 respondents aged between 25 and 34 years, 2,457 respondents aged between 35 and 44 years, 251 respondents aged between 45 and 54 years, 61 respondents aged 55 years and above.
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