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How much do consumers in Luxembourg spend on online shopping? In 2018, online sales were valued at 797 million euros, an increase of around ten percent in comparison to the previous year. It was forecast that the retail e-commerce market would increase further to nearly 870 million euros in 2019. That year, the population of the Grand Duchy was around 602,000.

Luxembourg’s online behavior is difficult to measure…

Probably because of the country’s relatively small size, it is rarely covered by European e-commerce reports or surveys. Adding to the difficulty of measuring the impact of e-commerce in the Grand Duchy is that its consumers seemingly tend to buy from foreign online stores. Roughly 59 percent of Luxembourgish respondents said in 2018 they bought goods online from a website in Germany, with 19 percent saying they did this but from a web shop in France. This might be because foreign nationals, including French, German, and especially Portuguese, make up a large part of Luxembourg’s population.

… but consumers do buy certain products online

Despite these difficulties, data seems to suggest that some product categories are popular online buys in the country. Goods and services that are commonly bought or ordered online consisted of, for example, books, holiday arrangements and tickets for movies or events. Over 40 percent of Luxembourgish individuals said to have purchased clothes and sports goods at least once in 2018.