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State of adoption of artificial intelligence (AI) in marketing processes according to marketing managers from selected countries in Western Europe as of May 2024

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Sources

Release date

September 2023

Region

Europe, France, Germany, Netherlands, Sweden, United Kingdom

Survey time period

May 2024

Number of respondents

2,306 respondents

Special properties

marketing managers from small and medium-sized B2B and B2C companies with a maximum of 1,000 employees

Method of interview

Online survey

Citation formats

State of adoption of AI in marketing in Western Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2024

During a survey carried out in 2024, ** percent of marketing managers from the United Kingdom stated that their organisations had already optimized the use of artificial intelligence (AI) and were in the process of expanding its use. The Germany, the share stood at percent.

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per month, billed annually 1
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