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Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation

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Sources

Release date

November 2021

Region

Germany

Survey time period

October and November 2021

Number of respondents

Over 11,000*

Supplementary notes

* The sample size includes a minimum of 1,000 respondents for each of the 11 markets analyzed (the US, UK, Australia, Germany, Austria, France, Belgium, the Netherlands, Sweden, Norway and Finland).

Citation formats

Share of generations shopping for others on Black Friday in Germany 2021

Published by
F. Watty,
Dec 12, 2021
During 2021's Black Friday shopping sales event, about **** in *** Gen Z shoppers in Germany were planning to purchase items for others. At just under ** percent, many millennials were likely to do the same on Black Friday that year.
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