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Distribution of premium subscription video-on-demand (SVOD) subscriptions in the United States from December 2022 to December 2024, by platform

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Source

Release date

March 2025

Region

United States

Survey time period

December 2022 to December 2024

Supplementary notes

Excl. free tier subscribers, MVPD + telco Distribution, selected bundles.

Citation formats

Share of premium SVOD subscriptions in the U.S. 2022-2024, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 5, 2025

At the end of 2024, Netflix was by far the most popular subscription video-on-demand (SVOD) platform in the United States, based on subscriptions. The service captured ** percent of all subscriptions in December 2024. Hulu and Paramount+ were the second most favored SVOD platforms with ** percent of subscriptions each.

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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