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Reasons for sharing streaming service credentials in the United States as of March 2020, by generation

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Source

Release date

May 2021

Region

United States

Survey time period

March 30, 2020

Number of respondents

1,200 respondents

Special properties

consumers who regularly use cable or streaming services

Method of interview

Online survey

Citation formats

Reasons for VOD credential sharing in the U.S. 2020, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2021
A survey conducted in the U.S. in 2020 showed that the Generation Z is the one that most shares their streaming service credentials with family and friends, at ** perecent of people interviewed. Baby Boomers shared their login data less, at ** percent of respondents. Nevertheless, the reasons why they do so are similar. Between ** and ** percent of consumers of all generations stated they share to give access to family and/or friends who can not afford the subscription.
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