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Market share of subscription video-on-demand (SVOD) services available in the European Union in 2020

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Sources

Release date

February 2021

Region

EU

Survey time period

2020

Special properties

based on subscriber numbers; incl. UK

Supplementary notes

*Others: Mediaset Infinity, Joyn Plus, TV Now, Videoland, Dplay, TV2 Play, Voyo, C More, Sky Ticket, ITV Hub+, Streamz, Player.pl, Atresplayer Premium, cda.pl, Ruutu+, Mitele Plus, Rakuten TV, Go3, Eleven Sport.

Citation formats

Ranking of SVOD services by market share in the EU 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2021
In 2020, Netflix and Amazon were by far the most popular subscription video-on-demand services in the European Union, with market shares of around ** percent and ** percent, respectively. Apple TV+ was subscribed by **** percent of SVOD users and thus, it ranked third.
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