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Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021

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Source

Release date

May 2021

Region

Sweden

Survey time period

2019 to Q1 2021

Special properties

based on subscriptions

Supplementary notes

* Other services include HBO Nordic, Amazon Prime Video, Hayu, YouTube Premium, Apple TV+, Cirkus, Paramount+.

Citation formats

Distribution of SVoD platform subscriptions in Sweden 2019-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 21, 2021
In the first quarter of 2021, local video streaming services accounted for the highest share of SVoD subscriptions in Sweden, at ** percent. This marks an increase of **** percent from 2019. Meanwhile, the market share of U.S. American platform Netflix declined by ** percent in the Scandinavian country. Additionally, the launch of Disney+ in Sweden in September 2020 had a great impact on the SVoD market as well, as its share of subscriptions amounted to ** percent in the first quarter of 2021.
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Topics

Subscription Video-on-Demand in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenVideo streaming in Sweden
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