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Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by ethnicity

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Source

In cooperation with
Release date

June 2021

Region

United States

Survey time period

September 7 to December 6, 2020

Supplementary notes

The source does not specify the number of respondents.

Percentage points exceeding 100 percent are probably due to rounding.

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

SVoD app installers in the U.S. 2020, by ethnicity

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2021
According to a survey in the last quarter of 2020, most of U.S. Americans installing selected SVoD apps were white. For example, the Starz app was installed by ** percent of white smartphone users, while the share of Black subscribers was ** percent, and the share of Latinx was ** percent. The Netflix and Disney+ apps were the video streaming services that showed the highest share of Latinx owners, at ** percent.
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