Online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America
Method of interview
Online survey
Supplementary notes
* It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.9 percent at the global level. A minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion was used.
** Only those respondents with online access.
The source does not provide any information regarding missing percentage points to 100 percent.
Citation formats
Consumers' preference for local and global brands worldwide 2015, by category
This statistic presents the results of a consumer survey conduced from August 10 to September 4, 2015. Consumers with internet access were asked if they prefer local over global brands. Some ** percent of respondents who have purchased vegetables said they prefer local brands compared to global ones.
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Nielsen. (April 26, 2016). Consumers' preference for local brands and global brands worldwide in 2015, by category* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen. "Consumers' preference for local brands and global brands worldwide in 2015, by category* ." Chart. April 26, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen. (2016). Consumers' preference for local brands and global brands worldwide in 2015, by category* . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen. "Consumers' Preference for Local Brands and Global Brands Worldwide in 2015, by Category* ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Apr 2016, /statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen, Consumers' preference for local brands and global brands worldwide in 2015, by category* ÌÇÐÄÆƽâ°æ, /statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/ (last visited July 26, 2026)
Consumers' preference for local brands and global brands worldwide in 2015, by category* [Graph], Nielsen, April 26, 2016. [Online]. Available: /statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
