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Share of Walmart+ subscribers in the United States in October 2022, by age group

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Source

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Release date

February 2023

Region

United States

Survey time period

October 2022

Number of respondents

2,891 respondents

Citation formats

Share of Walmart+ subscribers in the U.S. 2022

Published by
Yihan Ma,
Sep 13, 2023
According to a survey from October 2022, the share of respondents that were subscribers of Walmart+ in the United States (U.S.) varied depending on their age. The generation with the highest share of subscribers was the millennials, with a share of almost ** percent. Many bridge millennials also had a subscription, at more than ** percent, while in generation Z only around ** percent subscribed to Walmart+.
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