In the first half of 2021, Chinese online fast fashion retailer Shein invested ** million U.S. dollars in digital advertising in the United States. Swedish H&M spent ** million on online ads in the same period. The only beauty brand in the data set, Ulta Beauty, which is a U.S. chain of beauty stores, had a digital ad expenditure of ** million. The company's total ad expenses stood at million in the fiscal year 2020.
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Pathmatics. (August 17, 2021). Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. "Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars)." Chart. August 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. (2021). Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics. "Digital Advertising Spending of Selected Beauty and Fashion Companies in The United States in 1st Half 2021 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Aug 2021, /statistics/1260432/fashion-digital-ad-spend-companies/
Pathmatics, Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1260432/fashion-digital-ad-spend-companies/ (last visited July 29, 2026)
Digital advertising spending of selected beauty and fashion companies in the United States in 1st half 2021 (in million U.S. dollars) [Graph], Pathmatics, August 17, 2021. [Online]. Available: /statistics/1260432/fashion-digital-ad-spend-companies/
