The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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FMCG ad share in social media in Russia and CIS 2020, by payment and product
In most FMCG categories, advertisers preferred to spend their budget on branding payment model on social media using the service myTarget in Russia and the CIS in the fourth quarter of 2020. In that model, revenues from advertising were calculated using cost-per-mille or cost-per-view bidding. When advertising retail stores, ** percent of the expenditure was occupied by performance advertising models, such as cost-per-click or cost-per-install.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Payment Model and Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category ÌÇÐÄÆƽâ°æ, /statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/ (last visited July 31, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by payment model and product category [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241744/fmcg-advertising-share-by-payment-model-and-product-russia-cis/
