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Pricing models for user acquisition campaigns according to app developers worldwide as of 2nd quarter 2022

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Source

Release date

September 2022

Region

Worldwide

Survey time period

Q1 and Q2 2022

Number of respondents

142 respondents

Special properties

app developers, publishers, and marketers

Citation formats

Most used pricing methods for global mobile app user acquisition 2022

Published by
Christy Tila,
Sep 2, 2022

According to a survey of app developers, publishers, and marketers conducted between the first and the second quarter 2022 worldwide, * was the most used pricing model to acquire new users, with almost *** in ** respondents indicating this pricing solution as their first choice. , was the second most used pricing strategy for user acquisition, with ** percent of respondents choosing this option.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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