The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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FMCG ad share in social media in Russia and CIS 2020, by product and format
Food brands spent nearly *** of their advertising budget on pre-roll campaigns on the targeting service myTarget in major social media in Russia and the CIS in the last months of 2020. To compare, advertisers of retail stores chose primarily multiformat placements.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Product Category and Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format ÌÇÐÄÆƽâ°æ, /statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/ (last visited July 31, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
