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Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group

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Sources

Release date

February 2021

Region

Sweden

Survey time period

January 2020 to January 2021*

Number of respondents

1,000*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Over the course of 12 monthly surveys, about 1,000 consumers were surveyed, Total number of respondents was 16,219.

Citation formats

COVID-19 impact on new purchases of beauty products online in Sweden 2020

Published by
F. Watty,
May 31, 2021
According to a survey conducted in Sweden, Swedish shoppers' online purchasing behavior was impacted by the coronavirus pandemic. When asked if the pandemic has led to new purchases of beauty products, **** percent of those in the age group responded positively, followed by the youngest group of consumers (aged ) who stated to have purchased new beauty goods line at * percent. Only **** percent of age groups of and said the pandemic led them to shop for new beauty products.
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