The first question was phrased by the source as follows: "Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?" The follow-up question was phrased this way: "Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?"
The results have been weighted to represent the country's entire population.
Citation formats
Online channel use change after COVID-19 in the Netherlands 2020, by category
Once 2020's coronavirus pandemic has subsided, online purchases for alcholic beverages by consumers in the Netherlands is expected to grow by just over *** percent. This is a considerable increase compared to the pre-COVID-19 days. Online purchasing is projected to increase for strongly for categories, such as personal-care products and non-food child products, while fitness & wellness was the only category expected to decline after the pandemic is over.
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McKinsey & Company. (June 30, 2020). Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1194453/consumer-s-use-of-online-channels-after-covid-19-netherlands/
McKinsey & Company. "Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category." Chart. June 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1194453/consumer-s-use-of-online-channels-after-covid-19-netherlands/
McKinsey & Company. (2020). Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1194453/consumer-s-use-of-online-channels-after-covid-19-netherlands/
McKinsey & Company. "Predicted Change in Online Channel Usage among Consumers in The Netherlands after The Coronavirus Pandemic in 2020, by Online Purchasing Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2020, /statistics/1194453/consumer-s-use-of-online-channels-after-covid-19-netherlands/
McKinsey & Company, Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category ÌÇÐÄÆƽâ°æ, /statistics/1194453/consumer-s-use-of-online-channels-after-covid-19-netherlands/ (last visited July 31, 2026)
Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category [Graph], McKinsey & Company, June 30, 2020. [Online]. Available: /statistics/1194453/consumer-s-use-of-online-channels-after-covid-19-netherlands/
