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Intended online purchase frequency change in the coming year among consumers in Denmark in 2024, by category

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Source

Release date

January 2025

Region

Denmark

Survey time period

2024

Number of respondents

1,209 respondents

Method of interview

Online panel

Citation formats

Intended change in online purchase frequency Denmark 2024, by category

Published by
F. Watty,
Aug 5, 2025

In 2024, more than half of all e-commerce consumers in Denmark intended to neither purchase less nor more of any product category over the coming year. However, ** percent of online consumers intended to spend more on travel and tourism, just as ** percent expected to spend less on smartphone- and computer electronics.

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Statistics on " E-commerce in Denmark "

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Other statistics that may interest you E-commerce in Denmark

Overview

7

Leading stores

6

E-commerce purchases

6

Online shoppers

8

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Topics

E-commerce in DenmarkDenmarkE-commerce in the NordicsDigitalization in the media industry in DenmarkE-commerce in Finland
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