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Share of B2B sellers considering omnichannel an effective sales model in 2021, by country

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

December 2021

Number of respondents

3,360 respondents

Age group

18 years and older

Special properties

B2B managers

Supplementary notes

The original question of the survey was: 'How effective is your company's new sales model at reaching and serving customers overall?'

Citation formats

Effectiveness of B2B omnichannel sale activities 2021, by country

Published by
Yihan Ma,
Feb 23, 2022
A worldwide survey conducted in 2021 showed that omnichannel action was considered effective in reaching and serving customers by more than one in two B2B decision-makers. Full integration between offline and online channels was seen as a better sales strategy, compared to the way companies operated before COVID-19 breakout. Among the ** survey countries, Brazil stood out, with ** percent of B2B professionals believing that implemented omnichannel interactions were more effective than in pre-pandemic times.
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