A 2024 worldwide survey conducted among executives of B2B companies showed the use of digital self-service platforms for sales activities. The most widespread use was reported in Australia, where ** percent of professionals interacted with suppliers on websites, e-commerce sites, chatbots, mobile apps, and so on.Â
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McKinsey & Company. (September 13, 2024). Share of B2B professionals interacting with suppliers on digital self-service platforms in 2024, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company. "Share of B2B professionals interacting with suppliers on digital self-service platforms in 2024, by country." Chart. September 13, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company. (2024). Share of B2B professionals interacting with suppliers on digital self-service platforms in 2024, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company. "Share of B2b Professionals Interacting with Suppliers on Digital Self-service Platforms in 2024, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Sep 2024, /statistics/1238227/digital-services-sales-implemented-in-b2b-companies/
McKinsey & Company, Share of B2B professionals interacting with suppliers on digital self-service platforms in 2024, by country ÌÇÐÄÆÆ½â°æ, /statistics/1238227/digital-services-sales-implemented-in-b2b-companies/ (last visited July 29, 2026)
Share of B2B professionals interacting with suppliers on digital self-service platforms in 2024, by country [Graph], McKinsey & Company, September 13, 2024. [Online]. Available: /statistics/1238227/digital-services-sales-implemented-in-b2b-companies/