Survey respondents were Russian and foreign producers of original and generic pharmaceuticals in Russia and abroad as well as pharmaceutical distributors.
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Pharma product promotion strategies in Russia 2019
According to the majority of respondents, interaction with medical personnel was one of the main promotional strategies in Russian pharmaceutical market as of June 2019. Around ** percent of the polled agreed that encouragement of pharmacy chains with bonuses could be effective while promoting pharmaceutical goods.
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Invest in Russia. (May 25, 2020). Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia. "Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years?." Chart. May 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia. (2020). Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia. "Please Tell, Which Instruments for Product Promotion on The Market, in Your Opinion, Would Most Prioritized in Your Company in The next Two Years?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2020, /statistics/1127393/pharma-promotional-strategies-russia/
Invest in Russia, Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years? ÌÇÐÄÆƽâ°æ, /statistics/1127393/pharma-promotional-strategies-russia/ (last visited July 31, 2026)
Please tell, which instruments for product promotion on the market, in your opinion, would most prioritized in your company in the next two years? [Graph], Invest in Russia, May 25, 2020. [Online]. Available: /statistics/1127393/pharma-promotional-strategies-russia/
