* The source adds the following information: e-mail questionaires were sent out to 63,000 clients from 11 stores. 700 valid questionnaires were retained and analyzed. The source did not specify the age of the respondents.
Citation formats
Customer expectation when first receiving a loyalty card in France 2020
In terms of customer retention, many brands and shops offer loyalty programs for the consumer to benefit from promotions and other advantages. In France in 2020, the source had asked loyalty card holders from ** shops, what they expected from a loyalty card, when they received it for the first time. In 2020, more than ** percent of respondents expected a first benefit from the card. About half of the respondents expected a plastic card.
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