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Average spending per customer on Alibaba's Tmall during Singles' Day sales from 2014 to 2019 (in yuan)

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Sources

Release date

November 2019

Region

China

Survey time period

2014 to 2019

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2020).

Citation formats

Average spending per customer on Tmall during Singles' Day sales in China 2014-2019

Published by
Yihan Ma,
Oct 12, 2020
The leading Chinese B2C e-commerce platform Tmall recorded an average customer spending of *** yuan during the Singles' Day sales in 2019. In that year, around **** million users used Tmall on Singles' Day.
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Topics

Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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