When asked if the lockdown was changing their media and device usage habits, around 32 percent of respondents from Argentina stated they increase the consumption of online videos during this period. At the same time, 40 percent of respondents from the South American country said they decreased the use of cinemas.
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IMS. (July 31, 2020). Change in media consumption during Covid-19 lockdown in Argentina in 2020, by medium [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1183642/change-media-consumption-medium-argentina/
IMS. "Change in media consumption during Covid-19 lockdown in Argentina in 2020, by medium." Chart. July 31, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1183642/change-media-consumption-medium-argentina/
IMS. (2020). Change in media consumption during Covid-19 lockdown in Argentina in 2020, by medium. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1183642/change-media-consumption-medium-argentina/
IMS. "Change in Media Consumption during Covid-19 Lockdown in Argentina in 2020, by Medium." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jul 2020, /statistics/1183642/change-media-consumption-medium-argentina/
IMS, Change in media consumption during Covid-19 lockdown in Argentina in 2020, by medium ÌÇÐÄÆÆ½â°æ, /statistics/1183642/change-media-consumption-medium-argentina/ (last visited July 19, 2026)
Change in media consumption during Covid-19 lockdown in Argentina in 2020, by medium [Graph], IMS, July 31, 2020. [Online]. Available: /statistics/1183642/change-media-consumption-medium-argentina/