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Types of advertisements influencing purchase decisions in Indonesia as of May 2025, by gender

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Source

In cooperation with
Release date

July 2025

Region

Indonesia

Survey time period

May 8 to 30, 2025

Number of respondents

9,225 respondents

Age group

16 years and older

Special properties

among people who consumed media

Method of interview

Online survey

Supplementary notes

Survey question: "Which of the following types of advertisements influence you in your purchase decisions?"

Up to three answers were accepted.

Respondents count by gender was as follows:
Female: 4,811 
Male: 4,414 

Citation formats

Advertisement types influencing purchase decisions Indonesia 2025, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

According to a survey by conducted in Indonesia in 2025, were the leading type of advertisements that could influence purchase decisions among female and male respondents, followed by *. Social media websites and apps were the most commonly consumed type of media that year.

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