Between 2014 and 2020, the use of traditional media - television, radio, and printed press - has decreased in Poland. The use of digital media, on the other hand, has increased for all channels. Smartphone internet usage has seen a considerable increase of 49 percentage points.
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IAB Polska. (December 17, 2020). Digital versus traditional media use in Poland in 2014 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. "Digital versus traditional media use in Poland in 2014 and 2020." Chart. December 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. (2020). Digital versus traditional media use in Poland in 2014 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1035670/digital-traditional-media-use-poland/
IAB Polska. "Digital versus Traditional Media Use in Poland in 2014 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2020, /statistics/1035670/digital-traditional-media-use-poland/
IAB Polska, Digital versus traditional media use in Poland in 2014 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/1035670/digital-traditional-media-use-poland/ (last visited July 24, 2026)
Digital versus traditional media use in Poland in 2014 and 2020 [Graph], IAB Polska, December 17, 2020. [Online]. Available: /statistics/1035670/digital-traditional-media-use-poland/
