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Retail e-commerce channel digital advertising spending of selected platforms in the United States in 2020 (in million U.S. dollars)

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Source

Release date

October 2020

Region

United States

Survey time period

October 2020

Special properties

digital advertising that appears on websites or apps that are primaril engaged in retail e-commerce (e.g. Amazon, Walmart, and eBay); excludes advertising on social netwroks or search engines

Supplementary notes

*Figures are estimates.

Citation formats

E-commerce channel advertising spending of selected platforms U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 2, 2020
A market study from October 2020 revealed that e-commerce advertising spending in the United States is set to reach billion U.S. dollars, out of which Amazon will take a lion's share, more that ** percent. At around *** percent share of totals, Walmart will be second in line, with e-commerce channel ad spend amounting to *** million U.S. dollars in 2020.
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