A May 2020 survey revealed that 65 percent of Gen Z shoppers in the United States had increased their digital spending since the start of the COVID-19 pandemic. Only 47 percent of Baby Boomer respondents stated that they had done the same.
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eMarketer. (June 10, 2020). Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group." Chart. June 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. (2020). Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of Shoppers in The United States Who Have Increased or Decreased Digital Spending since The Coronavirus Pandemic as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2020, /statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer, Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/ (last visited July 27, 2026)
Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group [Graph], eMarketer, June 10, 2020. [Online]. Available: /statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
