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As of 2019, the overall market value of the e-commerce sector in Southeast Asia was calculated as ** billion U.S. dollars. Of this, the Philippines’ e-commerce market accounted for * billion U.S. dollars. In the same year, the most popular payment method among ** percent of internet users in the country was by cash.

Popular e-commerce transactions

By 2019, e-commerce activities had become a norm for most tech and internet savvy Filipinos, with most of them logging onto the internet to visit online stores or search for a product to buy. Some of the most popular products internet users chose to purchase online are video games followed by electronics and physical media. 

E-payment trends 

With the value of online expenditure increasing by the day, e-commerce websites have simplified yet also diversified the payment methods for these transactions. Thus, online purchases in the Philippines are even more popular allowing customers to get what they want with just a few clicks. However, many still prefer using cash to e-payments. Nonetheless, forecasts predict that e-Wallets will soon overtake all other electronic forms of payment across the Asia Pacific region by 2022. In the meantime, most Filipino shoppers choose to carry out e-payment transactions several times a month at best.