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Preference of digital payment for online shopping in the Middle East, North Africa, and Pakistan, by shopping frequency

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Source

Release date

October 2020

Region

Pakistan, APAC, MENA

Survey time period

September 2020

Number of respondents

5,000 respondents

Supplementary notes

*Surveyed countries were UAE, Saudi Arabia, Egypt, Jordan, Qatar, Kuwait, Bahrain, and Pakistan.

Citation formats

Preference of online shopping digital payment MENAP 2020, by shopping frequency

Published by
Yihan Ma,
Mar 19, 2021
In 2020, ** percent of the respondents in the surveyed countries in the Middle East and North Africa region and Pakistan who shop online at least once a month stated that they prefer digital payments such as card or digital wallet. The preference for digital payments increased with the increase in online shopping frequency. The region, which had been previously dominated by cash payments, has seen a growing opportunity in the digital payment industry.
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