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Leading criteria for purchase for online shopping across India in June 2020

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Source

Release date

June 2020

Region

India

Survey time period

June 2020

Number of respondents

8,269 respondents

Special properties

across 239 districts.

Method of interview

Online survey

Supplementary notes

Survey questions:
"What all information do you generally look at when buying a product from an eCommerce Platform?"

Citation formats

Ecommerce purchase product info criteria India 2020

Published by
Yihan Ma,
Aug 4, 2020
According to a survey on online purchases from e-commerce platforms across India in June 2020, a majority of respondents looked at price, MRP, discount, delivery date, ratings & reviews, best before date and country of origin. In contrast, about ** percent found all these information important other than country of origin.
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