According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
Supplementary notes
*Forecast.
Citation formats
Share of spending among online shoppers in India - by gender 2015-2020
This statistic represents the share of spending among online shoppers across India in 2015 and 2020, based on gender. In 2015, the share of online spending from women amounted to about ** percent of total e-retail spending, while ** percent of expenditures came from men during the survey period. The share from women is projected to increase to about ** percent by 2020.
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Google, & Kearney. (May 1, 2016). Share of expenditures among online shoppers across India in 2015 and 2020, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/717417/online-shoppers-spending-share-by-gender-india/
Google, und Kearney. "Share of expenditures among online shoppers across India in 2015 and 2020, by gender." Chart. May 1, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/717417/online-shoppers-spending-share-by-gender-india/
Google, Kearney. (2016). Share of expenditures among online shoppers across India in 2015 and 2020, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/717417/online-shoppers-spending-share-by-gender-india/
Google, and Kearney. "Share of Expenditures among Online Shoppers across India in 2015 and 2020, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 May 2016, /statistics/717417/online-shoppers-spending-share-by-gender-india/
Google & Kearney, Share of expenditures among online shoppers across India in 2015 and 2020, by gender ÌÇÐÄÆÆ½â°æ, /statistics/717417/online-shoppers-spending-share-by-gender-india/ (last visited July 24, 2026)
Share of expenditures among online shoppers across India in 2015 and 2020, by gender [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: /statistics/717417/online-shoppers-spending-share-by-gender-india/