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Distribution of online shoppers across India between April and May 2020, by type

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Source

Release date

June 2020

Region

India

Survey time period

April 1 to May 6, 2020

Number of respondents

2,540 respondents

Special properties

among urban, high, upper-mid, and low-mid income categories.

Citation formats

Share of online shoppers in India 2020, by type

Published by
Christy Tila,
Aug 4, 2020
Among online shoppers surveyed in India, about ** percent had a higher share of the wallet, increasing purchases in existing categories between April and May 2020. About * percent were first time trialists, trying to purchase online for the first time.
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