India: COVID-19 impact on non-essential purchase by channel 2020| ��ƽ��

Opinion about the coronavirus (COVID-19) lockdown impact on purchasing non-essential goods in India in April 2020, by channel

Characteristic	Online retail	Local retail
Not applicable (nothing else needed)	36%	44%
Home supplies	33%	23%
Others	15%	11%
Electonics (for online classes/work from home)	8%	8%
Can't say	4%	7%
Mobile phones	4%	5%
Books	-	2%

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Source

Release date

April 2020

More information

Region

India

Survey time period

April 2020

Number of respondents

8,000 +

Method of interview

Online survey

Supplementary notes

Survey questions:
"Other than essential goods (rice, flour, sugar, spices, pulses, vegetables, medicines, etc.) what are the other products that you critically need to order during lockdown via eCommerce apps?"
"Other than essential goods (rice, flour, sugar, spices, pulses, vegetables, medicines, etc.) what are the other products that you critically need to buy locally during the lockdown?"

Citation formats

According to a survey about the impact of the coronavirus (COVID-19) on Indians in March 2020, a majority of respondents had no critical non-essential purchases during the lockdown. About 56 percent needed home supplies, and most of these needed them ordered online. In contrast, about eight percent each for online and local purchases required electronics in order to attend online classes or be able to work from home.

India implemented a lockdown for 21 days, announced on March 24, 2020. This was after the "Janata Curfew" on March 22, 2020 - a so-called practice lockdown. Panic-buying commenced among consumers days before the lockdown was announced, much like in other countries. This lockdown was the largest in the world, restricting 1.3 billion people.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.