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Breakdown of advert blocking software users in Australia in 2019, by generation

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Source

Release date

July 2019

Region

Australia

Survey time period

2019

Number of respondents

2,000 respondents

Supplementary notes

Note: respondent count is approximate.

Source defines generational age ranges as:

Trailing millennials - 14-29

Leading millennials - 30-35

Generation X - 36-52

Mature - 72 and older

Citation formats

Generational breakdown of advert blocking software users in Australia 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2020
In Australia in 2019, ** percent of trailing millennials said they had used ad blocking software. By comparison, ** percent of mature adults said they used advert blockers.
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