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Weekly reach of selected media in the United States in 1st quarter 2019, by age group

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Sources

Release date

July 2019

Region

United States

Survey time period

Q1 2019

Age group

18 years and older

Supplementary notes

* Live + DVR/Timeshifted TV
** DVD, Game console, Multimedia Device, VCR

Citation formats

Weekly media reach in the U.S. 2019, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2019
Data on the weekly reach of selected media in the United States in the first quarter of 2019 shows that ** percent of Millennials (those aged 18 to 34) watched TV at least once a week, meaning that adults in this age bracket watched less television than their older peers. Media consumption among Millennials was overall slightly lower than for older adults, with ** percent of adults in this category using apps or internet on a tablet weekly compared to ** percent of those aged 35 to 49 years old.
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