In the financial year 2019, private labels had a share of ** percent in the sales of leading online grocery retailers in India. In contrast, the share of sales by private labels among leading online multi-category retailers was particularly low with less than *** percent. In contrast to the offline sales share of private labels, the online sales share of private labels is pretty low among leading online fashion retailers.
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KPMG. (February 26, 2020). Sales contribution of private labels for select online retailers in India in the financial year 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG. "Sales contribution of private labels for select online retailers in India in the financial year 2019 ." Chart. February 26, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG. (2020). Sales contribution of private labels for select online retailers in India in the financial year 2019 . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG. "Sales Contribution of Private Labels for Select Online Retailers in India in The Financial Year 2019 ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Feb 2020, /statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG, Sales contribution of private labels for select online retailers in India in the financial year 2019 ÌÇÐÄÆÆ½â°æ, /statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/ (last visited August 03, 2026)
Sales contribution of private labels for select online retailers in India in the financial year 2019 [Graph], KPMG, February 26, 2020. [Online]. Available: /statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/