B&B Hotels brand profile Germany 2025| ��ƽ��

B&B Hotels brand awareness, usage, popularity, loyalty, and buzz among hotel customers in Germany in 2025

Characteristic	Share of respondents
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Number of respondents

802 respondents

Age group

18-64 years

Special properties

respondents who use hotels

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of B&B Hotels in Germany?
When it comes to hotel customers, brand awareness of B&B Hotels is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is B&B Hotels in Germany?
In total, **% of German hotel customers say they like B&B Hotels.

What is the usage share of B&B Hotels in Germany?
All in all, **% of hotel customers in Germany use B&B Hotels.

How loyal are the customers of B&B Hotels?
��ǳܲԻ��**% of hotel customers in Germany say they are likely to use B&B Hotels again.

What's the buzz around B&B Hotels in Germany?
In 2025, about **% of German hotel customers had heard about B&B Hotels in the media, on social media, or in advertising over the past three months.

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