*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 472 people, of which 361 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "If no, which of these brands' wearable products do you know of?"
Sample size of age groups: 16 to 24 years: n=12 25 to 34 years: n=21 35 to 44 years: n=40 45 to 54 years: n=63 55 years and older: n=225
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Awareness of wearable device brands Japan 2025, by age
According to a survey conducted by in 2025, Sony was known by ** percent of Japanese respondents aged 55 years and older who did not own any smartwatches or wearable fitness or activity trackers. Around ***percentof the respondents in this age group were aware of Google products.
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Rakuten Insight. (October 20, 2025). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. "Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. (2025). Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight. "Most Known Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
Rakuten Insight, Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1054418/japan-awareness-wearable-devices-brands-by-age/ (last visited July 26, 2026)
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1054418/japan-awareness-wearable-devices-brands-by-age/
