According to a survey conducted by in 2025, ** percent of female respondents who either owned a smartwatch or a wearable fitness or activity tracker stated that they own an Applewatch product. At the same time, ** percent of male wearable device owners owned an Applewatch.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (October 20, 2025). Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. "Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. (2025). Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight. "Most Popular Brands of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
Rakuten Insight, Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1054403/japan-wearable-devices-leading-brands-by-gender/ (last visited July 28, 2026)
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1054403/japan-wearable-devices-leading-brands-by-gender/
