*Only the respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 472 people, of which 361 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "What are your reasons for not buying wearable technology? Choose the top two reasons."
Citation formats
Reasons against buying smartwatches or wearable fitness/activity trackers Japan 2025
According to a survey conducted by in 2025, **percent of the respondents in Japan who did not own any smartwatches or fitness or activity trackers stated that they did not see the need for them. More than ** percent of the respondents found the mentioned wearables too expensive.
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Rakuten Insight. (October 20, 2025). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1054820/japan-wearable-devices-against-purchase-reasons/
Rakuten Insight. "Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1054820/japan-wearable-devices-against-purchase-reasons/
Rakuten Insight. (2025). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1054820/japan-wearable-devices-against-purchase-reasons/
Rakuten Insight. "Reasons Not to Purchase Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1054820/japan-wearable-devices-against-purchase-reasons/
Rakuten Insight, Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1054820/japan-wearable-devices-against-purchase-reasons/ (last visited July 21, 2026)
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025 [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1054820/japan-wearable-devices-against-purchase-reasons/
