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Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025

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Source

In cooperation with
Release date

October 2025

Region

South Korea

Survey time period

September 15 to 30, 2025

Number of respondents

1,577

Age group

16 years and older

Special properties

consumers that own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."

Citation formats

Reasons for buying wearable tech South Korea 2025

Published by Thuy D., Dec 3, 2025

A survey conducted by in September 2025 found that the main motivation for purchasing a wearable device was to have easier accessibility to smartphone functions, with around ** percent of surveyed wearable tech owners answering that way.

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