According to a survey conducted by in Japan in 2025, ** percent of the male respondents stated that they purchased smartwatches or wearable fitness or activity trackers to monitor and improve their state of health. The share among women was almost equally high.
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Rakuten Insight. (October 20, 2025). Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/
Rakuten Insight. "Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/
Rakuten Insight. (2025). Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/
Rakuten Insight. "Reasons for Purchasing Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/
Rakuten Insight, Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/ (last visited July 31, 2026)
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1054974/japan-wearable-devices-purchase-reasons-by-gender/
