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Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2025, by age group

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Source

In cooperation with
Release date

October 2025

Region

South Korea

Survey time period

September 15 to 30, 2025

Number of respondents

1,480 respondents

Age group

16 years and older

Special properties

consumers that do not own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "If no, which of these brands' wearable products do you know of?"
Multiple answers were possible.

Age breakdown:
16-24 years: 43 
25-34 years: 167 
35-44 years: 351 
45-54 years: 486 
55 and older: 433

Citation formats

Wearable tech brand awareness South Korea 2025, by age group

Published by Thuy D., Dec 4, 2025

A survey conducted by in September 2025 in South Korea found that ** had the highest brand awareness rate among all age groups. * had the second-highest brand awareness.

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Topics

SmartwatchesSmartphonesWearablesArtificial intelligence (AI) worldwideFitness trackers
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