| Characteristic | Share of respondents |
|---|---|
| Samsung | 94% |
| Apple | 93% |
| Sony | 91% |
| adidas | 90% |
| LG | 89% |
| Huawei | 83% |
| Fitbit | 80% |
| Google Pixel Watch | 68% |
| Garmin | 61% |
| Michael Kors | 57% |
| ASUS | 56% |
| ¸é²¹²â-µþ²¹²ÔÌý²Ñ±ð³Ù²¹ | 48% |
| Xiaomi | 47% |
| Oppo | 43% |
| Fossil | 41% |
| Honor | 38% |
| Amazfit | 25% |
| Blackview | 20% |
| Fitpolo | 20% |
| realme | 20% |
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Source
Source
Release date
March 2025
More information
Region
United Kingdom
Survey time period
July to October 2024
Number of respondents
1,247 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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