| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
October 2025
More information
Region
Japan
Survey time period
September 15 to 30, 2025
Number of respondents
111*
Age group
16 years and older
Special properties
multiple answers were possible
Method of interview
Online survey
Supplementary notes
*The original sample size consisted of 472 people, of which 111 respondents owned smartwatches or wearable fitness/activity trackers.
Original survey question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."
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