According to a survey conducted by in 2025, **percent of the respondents in Japan stated that they own a smartwatch. The share of people who owned a fitness or activity tracker was much smaller.
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Rakuten Insight. (October 20, 2025). Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1054330/japan-wearable-devices-ownership/
Rakuten Insight. "Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1054330/japan-wearable-devices-ownership/
Rakuten Insight. (2025). Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1054330/japan-wearable-devices-ownership/
Rakuten Insight. "Ownership of Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1054330/japan-wearable-devices-ownership/
Rakuten Insight, Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1054330/japan-wearable-devices-ownership/ (last visited July 19, 2026)
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025 [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1054330/japan-wearable-devices-ownership/
