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A 2025 survey conducted in the United Kingdom found that *** in respondents owned a smartwatch. Ownership was highest among those aged ** to *** with ** percent reporting that they had one.

The growing smartwatch market

Recording and retrieving fitness data, controlling your music, and answering messages and calls are just of some of the many functionalities smartwatches have – a market that grew rapidly with the introduction of the Apple Watch in 2015 and is still growing. Indeed, the revenue generated by this market is projected to exceed **** billion U.S. dollars by 2029, up from an estimated **** billion U.S. dollars in 2026. In recent years, many manufacturers have joined the smartwatch industry, but Apple has held onto its leading position, accounting for around ** percent of the global smartwatch unit shipments in the third quarter of 2025.

Smartwatches on many UK wrists

Over the past decade, smartwatches have become increasingly popular in the United Kingdom, with the number of owners projected to exceed **** million in 2026. UK consumers can choose from a wide range of brands, but Apple remains the clear market leader, accounting for more than half of smartwatch sales in the country. Apple Watches are especially popular among people aged ** to ***