These figures show that if an advertising campaign took over all roadside ad frames in the United Kingdom (UK), they would reach **** percent of all adults and **** percent of ** to 24-year-olds. These statistics come from research carried out in 2018. Roadside advertising and bus advertising are two examples of out-of-home (OOH) advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Route Research. (February 7, 2018). Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. "Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group." Chart. February 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. (2018). Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. "Weekly Cover of All Roadside and Bus Out-of-home (Ooh) Advertising in The United Kingdom (Uk) in 2018, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2018, /statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research, Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group ÌÇÐÄÆƽâ°æ, /statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/ (last visited August 04, 2026)
Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group [Graph], Route Research, February 7, 2018. [Online]. Available: /statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
