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Hair care product sales value on Taobao and Douyin in China 2025, by category

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Sources

Release date

July 2026

Region

China

Survey time period

2025

Supplementary notes

One yuan equals to approximately 0.15 U.S. dollars and 0.13 euros (as of July 2026).

Citation formats

Hair care product sales on Taobao and Douyin in China 2025, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2026

In 2025, shampoo led China’s e-commerce haircare market, generating approximately billion yuan on Taobao and **** billion yuan on Douyin. Meanwhile, hair masks have gained strong traction, with annual sales on Douyin increasing by percent.

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